Philosophy

CREATIVITY

When it comes to structured deals many banks provide structuring services as a means of getting a larger piece of the deal, whether that be underwriting, IPO or whatever. This can often lead to deals being structured for the benefit of a sales-force rather than addressing the clients' objectives. By working together with Creative Capital Partners, we can assemble your structure in a manner that both meets your needs yet will be fully accepted by the investor community.

Structuring the best types of deals is by no means an art-form but it does involve imagination. By using (and in some cases) creating the newest structuring techniques Creative Capital Partners can bring together all that is best in analysis, law and in the case of securitization rating theory. We are very big users of technology because we believe that in general it can help expedite routine tasks. However, Creative Capital Partners recognize that technology without application cannot generate the solutions sought. For this reason, Creative Capital Partners will always seek out the most applicable software that matches its clients needs.

INDEPENDENCE

Creative Capital Partners is unique in that we are absolutely independent and form our skills around a small number of core activities including structuring and advisory. We are, as our name suggests, both "creative" in our methods of finding solutions that meet our clients' objectives and open minded in our approach. Creative Capital Partners are committed to clients who have structuring needs that fall beyond or outside the remit of traditional banking relationships.

Creative Capital Partners are client driven and most importantly have no outside shareholders to cross sell on behalf of. Creative Capital Partners do not aim to compete on deals in established markets where our structuring skills can add little value. We recognise that this is an area that is best served by larger institutions. Nonetheless, we do not shy away from those larger deals that investment banks see as their domain.

Whilst Creative Capital Partners do not underwrite debt securities, our extensive knowledge of the asset-backed debt capital markets can provide their clients with private placement expertise to the top tier investors on a "one-to-one" basis that may not be available through other channels.

A PARTNERSHIP WITH OUR CLIENTS

Creative Capital Partners' innovative approach to your deals reduces costs. Investment banks now accept that underwriting fees for pre-packaged issues are lower than those for issues with longer lead times. These reduced underwriting fees when aggregated with Creative Capital Partners' advisory fees deliver considerable cost savings over traditional fee structures.

We believe that by allowing Creative Capital Partners to concentrate on what we do best, banks can turn their attention to their traditional strengths of providing capital and liquidity thus giving our clients the best of both worlds. In this way, the introduction of an independent arranger is complementary to mainstream banking and will not divorce a client from its traditional banking relationships.

Creative Capital Partners is a small partnership of highly experienced investment bankers who believe that that the traditional structure of a global investment bank fails to offer clients the services that they demand. In a market where the emphasis is placed upon league table position and throughput, seldom are the clients' needs placed high in the order of priority. The global investment bank concept of "all things to all people" creates unnecessary conflict and excessive overhead and does not deliver the quantities of scale that are suggested. Global banking requires global staff, which in turn means a global overhead.

EXPERIENCE

The partners of Creative Capital have worked with all the major US and European law firms and third party advisors. Whilst we have no formal links with other firms, we recognise that certain advisors have their respective strengths and we are always happy to steer our clients to those advisors who match the skills sought. With over $5,000,000,000 of issued debt and 15 years of securitization experience, the partners of Creative Capital Partners believe that you should have every confidence in our ability to meet your needs, however large. Creative Capital Partners will normally charge a retainer for the duration of the structuring of a deal together with a success-based fee. This allows us to pass on the benefits of our low cost base to you whilst at the same time allowing us to take the "completion risk" with our clients. We feel that this demonstrates our commitment to both you, the client, as well your deal.

We recognise that a structured deal will have a number of stages from research through to structuring and finally through to completion. By working with Creative Capital Partners, potential issuers can embark upon a structured deal without fear that "Chinese Walls" maybe breached. Moreover, because Creative Capital Partners concentrate solely on advisory work and do not have subsidiaries or affiliates that perhaps represent competition to potential issuers our clients can be assured that information and data will remain independent.